Brand Monitoring Tools

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Web Bloglines: A web based personal news aggregator that can be used in place of a desktop client.

BlogPulse: A service of Nielsen BuzzMetrics, it analyzes and reports on daily trends in the blogosphere.

Board Tracker: A useful tool for scanning and tracking forums conversations.

Friend Feed Search: Scans all FriendFeed activity

Google Alerts: Target keywords that are important to your brand and receive streaming or batched reports.

How Socialable? A simple way fto begin measuring your brand’s visibility on the social Web.

IceRocket: earches a variety of online services, including Twitter, blogs, videos, and MySpace.

JoDange: TOM (Top of Mind) tracks consumer sentiment about your brand or product across the Web.

KeoTag: Keyword searches across the Internet landscape.

FaceBook Lexion: What are people talking about on Facebook

Monitter: Everyone is talking about Twitter, but what are people talking about on Twitter?

Monitor This: Subscribes you to up to 20 different RSS feeds through one stream.

SamePoint: A conversation search engine that lets you see what people are talking about.

Seesmic: Monitors multiple Twitter accounts and enables keyword searches and tracking.

Surchur: An interactive dashboard covering search engines and most social media sites.

Technorati: A search engine and monitoring tool for user-generated media and blogs.

Tinker: Real time conversations from social media sources like Twitter and Facebook.

Trendrr: Want to know how your brand or product is trending compared with others?

TweetBurner: In the world of Twitter, URL shortening is the key to effectively connecting with the public.

TweetDeck: Not only a great way to manage your Twitter account

Twendz: Public relations firm Waggener Edstrom’s Twitter-mining tool that monitors and highlights user sentiment in real time.

Twitter Search: Twitter's very own search tool is a great resource. Can be subscribed to as an RSS feed.

UberVu: Track and engage with user sentiment across FriendFeed, Digg, Picasa, Twitter, and Flickr.

wikiAlarm: Alerts you to when a Wikipedia entry has been changed.

Yahoo! Sideline: TweetDeck-esque tool from Yahoo. Monitor, search, and engage with the Twittersphere.

Addict-o-matic: Allows you to create a custom-made page to display search results.

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