Marketing Scope Principles http://marketingscope.wordpress.com/website_marketing_scope_011410_003.htm Business marketing and sales consulting services offering strategic marketing, internet marketing, sale management, and management consultant Thu, 11 Feb 2010 22:33:43 GMT Web Easy by Avanquest Software Marketing Scope Principles http://marketingscope.wordpress.com/website_marketing_scope_011410_003.htm http://marketingscope.wordpress.com/website_marketing_scope_011410003p00.gif Your Consultant in Bringing Ideas to Profitable Results
  • Your marketing budget is very visible and always at risk. A budget reduction forces you to cut discretionary expenses — the programs necessary to deliver the necessary ROI. Lower ROI puts your remaining budget at risk. Morale and results fall together.
  • Agencies are expensive. Their scope is limited. Too many are all hype and no substance. Hiring multiple agencies means paying multiple overhead expenses and repeated learning costs. Integration of programs is almost impossible.
  • Relying on other departments is risky. Your performance can become dependent on resource gatekeepers who may have different priorities or political agendas.

    • The bottom line: A good marketer's performance is judged by sales, leads, trials, empowered resellers, publicity wins, sales tools, market awareness, prospect perceptions and other marketing achievements that directly and indirectly support revenue growth. Achieving these results, and doing so at a lower cost than your competitors, gives your business a sustainable competitive advantage.

    To succeed in today's business environment you need:

    1. Visible results within a relatively short period of time.
    2. Maximum budget applied to programs that drive sales.
    3. Flexibility to quickly reallocate resources by converting fixed costs to discretionary budget.

    This success strategy is hindered by a large internal marketing team and/or hiring multiple agencies. It is made practical by having the right talent and tools available when you need them, for as long as you need them. You can achieve this by contracting Denegre & Associates

    ]]>     http://marketingscope.wordpress.com/website_marketing_scope_011410_003.htm Thu, 11 Feb 2010 22:33:43 GMT Marketing Scope Business Consultanting Services - Thomas Denegre http://marketingscope.wordpress.com/website_marketing_scope_011410_003.htm#1