Marketing Scope Principles

For some business owners, developing a marketing or branding strategy may seem like an option reserved only for companies with a large marketing staff and even larger budget. One of the most significant benefits that Marketing Scope brings to each project is first-hand experience with Fortune 1000 and startup companies.

The principles that guide our business are simple, but often overlooked in today’s fast-paced business world. We are a small group of professionals focused on providing unmatched quality and expertise for every client project we accept.

A successful project starts with listening to the business goals of our client. That's because we understand that even the most creative ad or best-looking Web site are worth nothing if they don't achieve their goal. As a result, we help plan and implement what's best for your business, not what's best for our portfolio.

Our hallmarks are integrity, consistency, and reliability — and we'd be happy to have you speak with our existing clients for their thoughts on how we apply our guiding principles in everything we do.

We understand…

· Your budget is limited. Time is even more limited. Demonstrable results are expected.

The market does not care that your available resources are less than the Fortune 500 company you compete against. Whoever gets the marketing job done, gets the business.
Marketing programs take time and consistency to work. Sales lead-times have stretched. Product life-cycles are shorter. Prices and margins fall with time. The window for success is compressed.

Your marketing budget is very visible and always at risk. A budget reduction forces you to cut discretionary expenses — the programs necessary to deliver the necessary ROI. Lower ROI puts your remaining budget at risk. Morale and results fall together.
Agencies are expensive. Their scope is limited. Too many are all hype and no substance. Hiring multiple agencies means paying multiple overhead expenses and repeated learning costs. Integration of programs is almost impossible.
Relying on other departments is risky. Your performance can become dependent on resource gatekeepers who may have different priorities or political agendas.

The bottom line: A good marketer's performance is judged by sales, leads, trials, empowered resellers, publicity wins, sales tools, market awareness, prospect perceptions and other marketing achievements that directly and indirectly support revenue growth. Achieving these results, and doing so at a lower cost than your competitors, gives your business a sustainable competitive advantage.

To succeed in today's business environment you need:

Visible results within a relatively short period of time.
Maximum budget applied to programs that drive sales.
Flexibility to quickly reallocate resources by converting fixed costs to discretionary budget.

This success strategy is hindered by a large internal marketing team and/or hiring multiple agencies. It is made practical by having the right talent and tools available when you need them, for as long as you need them. You can achieve this by contracting Denegre & Associates